Our story
1999 to today
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1999
Founded in Aarhus as an ecommerce consultancy, selling other people’s brands online.
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2003
Began importing bathroom accessories into Denmark. The first goods we owned outright.
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2006
Opened in Qingdao, making product for WMF, SodaStream, QVC and other premium names. We learned the factory floor from inside it.
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2010
Viva Scandinavia. The first brand we built for ourselves.
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2018
Toronto opens, and North America becomes the home market.
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2020
Liiton. A glass shaped like a mountain turns into a gifting business.
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2023
Acquired Espro, and with it a following among people serious about coffee.
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2026
ProClad launches on Kickstarter and passes $1M in combined revenue.






